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Casual doesn’t cut it in sales or brain surgery.

Tuesday, March 31st, 2015

It’s your choice whether you dress for business like you are in business, or like you are a contestant on American Idol or on Entertainment Tonight. You might consider that you could be doing harm to yourself because of how others perceive you. It is an undisputable fact in human behavior that, one cannot perform in a manner that is inconsistent with how one sees themselves. In other words, if you dress casual, you will not only see yourself as casual, but you will perform in a casual manner.
How you dress impacts on how others see you and how you see yourself! If you’re a plumber it makes sense to dress like a plumber. That works out okay for everyone. But if one is a business person and one dresses like a plumber – management, your colleagues and your customers will see you as a plumber.
To be a great actor, one must “get into” their role. The actor must see them self as the character they’re playing. Charlie Sheen makes the news for his off camera behavior. Charlie Sheen is known for portraying a certain type of character, but off the screen, Charlie continues to play those characters in his personal life. The line blurs with Charlie in his mind between acting and how he lives his life. There isn’t any difference.
A thirty seven year old man came to see me at my hypnotherapy practice in Atlanta. He wanted an important position in his company. He just couldn’t understand why he and his ideas weren’t being taken seriously by the senior management . I asked him “what kind of work do you do.” Are you an engineer or a technician?” I was surprised when he informed me that he was in sales but he wanted to be a liaison between his company and “C” level executives with his company’s clients.
I asked him “is today your day off?” He replied he had come from work and was returning to his office. I asked him “is the way you’re dressed today your typical work attire?” He replied “Is there something wrong with it?” I asked him why at the age of thirty seven; he wore his hair in a spike hair do with a hint of fire engine red coloring on one side, sneakers, jeans and a golf shirt. He said” he had the right to dress however he wanted.” I agreed that he did have this right, but his appearance was such, that he looked like he should be working on his company’s loading dock not the executive suites. “If the CEO of your company doesn’t dress the way you do for work, why should you?” He responded that “he wanted to be cool.” He was clueless as to how to dress for business. Why would management want to trust his judgment with their clients when his judgment showed he didn’t know how to dress for business? He did not want to look the part, and since he was unwilling to change… he never got the promotion. He did get to continue making his statement, whatever that was, to the world though.
Another man of about forty two years of age, wanted to “change the direction of his life.” He was dressed very casually and had a scraggily Scooby Doo beard. He slumped in the chair and I asked him “in what way do you want to change your life?” He replied “I want something in management in my company and I would like to date sophisticated women.” I advised him “try dressing for business and you’ll notice a marked difference in how management treats you and also in your social performance.”
Performance is based on how people see themselves. When they see themselves as casual, they perform in a casual manner. Most people when they relax wear casual clothing. Again… one cannot perform in a manner that is inconsistent with how one sees themselves.
Does a man that’s between jobs, and sits around in his undershirt, shorts, a three day beard and flip flops see himself as a powerful man in business or someone that’s unemployed?
Haven’t you noticed that man or woman that is impeccably groomed and appropriately attired for their career and position, is also always on time, is also well organized, well spoken and in control of themselves?
If one’s results in business and sales are less than one desires, one might consider re inventing themselves, not just in how they dress, but in life. If that is the case, give me a call and we will help you with all of the components that you will need to succeed!

Salespeople – are your sales sliding, sinking or sunk? Do you feel stuck?

Monday, October 6th, 2014

Many thoughts run through an individual’s mind every day. We call these thoughts – self talk. In fact studies indicate that we all experience 50 to 60 thousand of these thoughts or self talks per day. Studies indicate that 80% of these thoughts are negative. When we’re worried, when sales are off, when we’re fearful or full of doubt, these negative self talk conversations are destructive. Negative self talk is an assault on an individual, and they overwhelm one and do not enable one to be productive. It robs an individual of confidence, self assuredness and belief in one’s self. It depresses and paralyzes. It causes one to waste time in unproductive “busy work”.

This negative self talk will further depress sales. Some of the defeating self talk is:

  • What if I can’t pay my bills?
  • What if I’ve lost the ability to close business?
  • What if I get fired?

And… the list goes on and on. My name is Bob Crow. I’m a behavioral therapist. In fact I’m a hypnotist. I’m board certified in both medical and clinical hypnotherapy and I’ve been working with salespeople to improve their performance in sales and thus their income for over 25 years.

You’ve read the positive books. You’ve listened to the positive tapes. You’ve gone and heard the great speakers, you’ve memorized the slick slogans and clever closes. Yet here you are today. Why hasn’t all of that positive input had long term improvement?

It’s because the tapes, books and speeches are processed in the conscious mind. But… and this is a biggie – no one can make permanent behavioral change in the conscious mind. Period! Our personality, our habits, our moods, our memory banks are located in the subconscious mind. Our habits and when and how we do things are located in our cognitive maps and they are located in subconscious mind. And… the only way that we can access the subconscious mind deliberately is through hypnosis. As hypnosis is the bridge to the subconscious mind!

In hypnosis, we enable an individual to convert negative self talk to positive self talk which yields greatly improved performance. If you want to perform better and to excel, call me Bob Crow, for a consultation at 404.277.1827. You have nothing to lose but your negative self talk.




Weight loss… it must really be new behavior!

Sunday, August 3rd, 2014

Individuals come to see me to overcome addictions, alcoholism, anger, anxiety, confidence, Crohn’s Disease and IBS, marriage counseling, PTSD, sales, career and sports performance, sleep disorders, and the list goes on – but an incredibly large percentage of them come for permanent weight loss. And… we have great success in our permanent weight loss program.

Our program for permanent weight loss has three phases and in order to achieve permanent weight loss – all three phases must be followed! One or even two won’t do it. For permanent weight loss the program must be completed.

First the individual finishes the weight loss phase. After the desired weight loss achieved – one must move into the re feeding phase. Re feeding is followed by life time maintenance. This is continuing and practicing the true behavioral changes that were accomplished during the weight loss and re feeding parts of our program.

Conventional weight loss programs fail because there is no permanent behavioral change. I hear popular radio personalities once a year, year after year extolling the virtues of this or that program. But… if those programs really worked, why do they gain their weight back each year?

One cannot continue with the same eating habits and patterns that made them heavy in the first place if they want their weight loss to be permanent, but almost all folks want to! Crazy isn’t it? If behaving a certain way towards food makes one heavy – why return to it? But with conventional diets there is no tool that enables permanent behavioral change!

Our program enables one to change their addictions to foods with the power of the subconscious mind through hypnosis. The only way that anyone can make permanent behavioral change in their eating habits is by altering the way that they relate with food in the cognitive maps of their subconscious mind.

Call me – Bob Crow at 404.277.1827 for a complimentary consultation.

Ever feel anxious, but don’t know why?

Sunday, August 3rd, 2014

Real, actual verifiable danger is one thing. It is also something that we can to react to by our fight or flight mechanism. The flight or fight mode is that which has allowed mankind to survive. We’re not going to talk about that today. What we’re going to visit about isn’t the same thing at all. It’s that – sense of foreboding… of impending disaster… that vague uneasy feeling where we don’t know what’s wrong, where we cannot identify the source. This type of fear is often referred to as anxiety. And anxiety can often be relieved by hypnotherapy.

We all have a conscious mind and a sub conscious mind. The conscious mind is a fully engaged and analytical state. It is also called the critical mind and it reacts to stimuli through our senses. When hear our burglar alarm go off, our sense of hearing alerts us that someone has entered the house. We investigate to see whether it is family member or an intruder. We smell smoke – our sense of smell alerts us that something might be on fire so we check our house for the possible causes. A truck has crossed the center line and came into our lane and our sense of sight registers this danger and we take evasive action. All of this and more is dealt with in our conscious mind.

Worry is something else altogether. Worry is always about the future. Worry along with our memory banks, our habits, our moods and our personality abodes in our subconscious mind. Now it might interest you to know that the only way that we can access our subconscious mind deliberately is through hypnosis as hypnosis is the bridge to the subconscious mind.

Often it is helpful to find out where the root cause of the worry, the anxiousness, the sense of impending disaster and the gloom initially came. In hypnotherapy we have the tool of the Phase II Theta State, known as regression. Here the individual can go back in their memory through the help of a skilled hypnotherapist and determine the root cause of the problem and move past the offending incident.

If you are troubled by anxiousness, I invite you to call me – Bob Crow 404.277.1827 for a complimentary consultation.

Going the distance – or it’s always too soon to quit!

Wednesday, February 5th, 2014

No matter how long it takes or how far one has to travel, if one doesn’t go the distance… the whole way… if one quits too soon, it just doesn’t matter. To win in life, one must go the distance, falling short is never acceptable.

My name is Bob Crow and I’m a behavioral therapist board certified in both clinical and medical hypnosis. As I’ve traveled North America, it’s the stories of the struggles of people overcoming obstacles that inspire me – not those that had the good life handed to them. One of the speeches that I give that’s been requested over and over again is one called Going The Distance. I’ve delivered it hundreds of times in over a quarter of a century of speaking to all kinds of organizations from civic to corporate to medical. Let me tell you about a man that inspired part of that speech. A man that despite getting off to a difficult start went the distance.

The future looked bright and promising to the college bound high school senior. But getting a girl a pregnant in the summer before he was to enter college altered his life path significantly. He went from student government to fueling trucks at a truck stop. He went from activities with his friends to stocking shelves at a grocery store. He went from mowing the grass at his parent’s home to emptying bed pans in a hospital, He and his pregnant wife lived with his parent’s while he worked one job full time and two part time jobs while going to college fulltime. His work load was so great that at the end of his first semester, he went from honor roll to academic probation.

Eventually he was able to move his family out his parent’s home and into government housing. A chance meeting with a famous individual opened some doors, but competition was tough, and he had to prove himself and his abilities. He had to acquire skills and do things that he had never done before. It was a lot of hard work, but he chose opportunity rather than security. Everything that he tried didn’t work. But he kept at it and made things happen. Many individuals though, have opportunities open to them that they never seize.

His goal in life was to make enough money so that money would never again be a consideration! It was never a matter of buying toys and keeping up with the Jones, but to be able to provide a comfortable, rewarding and an exciting life for himself and his loved ones. As his income grew, he and his family were able to move out of the apartment and into their first home.  With a greatly enlarged income he was able to get rid of the junk car and buy a new Ford. He criss-crossed the country by air and by car in those early years, and he would routinely drive a 100,000 miles a year. As his income increased, they were able to drive the cars of their choice, were able to live in larger and more comfortable homes, and were able to provide educations for their children and to travel to some exotic locations. He didn’t view his achievements as extraordinary, he just did what he needed to do. To keep on keeping on! To go the distance.

It wasn’t easy. There was a debilitating sporting accident. There were businesses setbacks with a resulting bankruptcy. One can’t acquire the knowledge and learn the needed lessons, if things always work out as desired on the first attempt. And then at the age of fifty one, he began to further educate himself and earned advanced degrees in a new field.

Today he’s considered to be an expert in that field. He’s a sought after public speaker in demand to address corporations, civic groups and sports organization throughout country. So you might ask, was the price too high? The price of success in the long run is less than the price of failure. It’s always been and will continue to be that way It’s always too early to quit.

Are you on the verge of quitting? Of throwing in the towel? Why not call Bob Crow at 404.277.1827 for a no cost consultation and examine ways to kick start your career? To move into the next chapter of your life? To reinvent yourself? The story above is just one of thousands that happen every day in this great country.

What if… at any step of the way he would have quit? What if you quit?



I’m not an alcoholic, but I might have a little drinking problem.

Sunday, December 29th, 2013

My name is Bob Crow. I’m a behavioral therapist that is board certified in both clinical and medical hypnotherapy. I work with individuals for a wide variety of presenting issues including alcoholism.

My 9:00 appointment that Monday morning was a woman that immediately after sitting down said “I don’t want you to think that I’m a drunk or an alcoholic or anything like that but I might have a little drinking problem.” Next, I had a weight loss patient that had lost sixty one and a half pounds so far, but my 11:00 was like my 9:00. She started with “I’m not an alcoholic, but I feel that I might drink a little too much.” After my 1:00 marriage counseling patient, another individual sat down and she said “I’m not an alcoholic, but I can’t seem to stop drinking and I’m thinking that I might have a little drinking problem.

Do you see a trend here? These people did not want to admit to being an alcoholic, probably because they thought that I might think less of them. I won’t. Part of the reason is, that almost all of the individuals that come in for a drinking issue, believe that an alcoholic is someone that is a falling down drunk or can’t hold down a job. Not true. Most alcoholics are functional alcoholics and perform reasonably well on their job every day! An alcoholic is an individual that pure and simple, can’t stop drinking! That in and of itself does not make them a bad person, but if they do have a bad problem, that problem needs to be dealt with.

Of the three women that presented that morning, all drank at least a bottle of wine every night, some more. Drinking to excess is a symptom that something is going on in their life that’s making them feel badly. They all insisted that they weren’t alcoholics. Many confided that they don’t play tennis with their friends, without a significant amount of alcohol in them.

Remember the first time that you had a drink? You didn’t even like the taste. You had to acquire it! You found that if you drank, maybe life felt a little better. You also found that when life wasn’t going the way you desired, alcohol might have made it seem bearable. You don’t need that… trust me!

I’m often asked “how do you know when you’re drinking too much?” My reply is “if you are drinking in order to change the way you feel, you’re drinking too much…”

My wife and I occasionally will have a five ounce glass of wine with a meal. We use it almost as a seasoning to bring out the flavor of the entrée. We take about 45 minutes to consume it. We will not finish the last quarter inch in the glass, and may not have another glass for a month or more.

If you suspect that you’re drinking too much, even though you have periods when you are able stop for a period of time, but then start up again, or you binge drink, why not give me a call and schedule a complimentary consultation. If it’s something that you would like to overcome, we can do that together. Call me!

Hypnosis is not something that’s done to you…

Sunday, December 29th, 2013

Regardless of the stage hypnosis shows that you’ve attended or seen on TV, hypnosis is not something that someone does to someone. Hypnosis is a dissociative state that one freely enters. One can’t be hypnotized against one’s will, nor can one be hypnotized into doing something that one does not want to do. Period. No exceptions.

I work with teenagers that have an interest in excelling in sports including tennis. They are able to ratchet up their game through their hypnotherapy sessions with me. But several times I’ve had fathers or mothers ask me “can you hypnotize him or her into cleaning up their room?” I answer ‘no.” They ask “why not?” I reply, “It’s for the simple reason that if the child doesn’t want to clean up their room, they can’t be hypnotized into doing it”.

When an individual comes in to my practice and asks me if I can help them to lose weight or quit smoking, I always ask them “do you want to quit smoking, or do you want to lose weight,” whichever the case may be. If they indicate that their spouse wants them to lose weight or to stop smoking, I reply “whether they want you to lose or stop smoking is not relevant.” “Do you?” If they themselves don’t want to make behavioral change, it won’t work. One cannot be hypnotized to do something that is against their will.

What is the simplest explanation of hypnosis? Hypnosis is controlled daydreaming. If you are reading this article, you’re reading it in your conscious or critical mind. It is called the Beta state. It’s where we execute math and verbal skills and linear thinking. Your subconscious mind is made up in descending order of Alpha – the lightest level of the subconscious, Theta – a much deeper level of the subconscious and Delta which is deep sleepWater Obstacle.

We analyze in Beta, but solve problems in Alpha and Theta – the subconscious mind. Our subconscious mind is where we find our moods, our habits, our personality, our cognitive maps (kind of like an auto pilot) and our only two problems solvers – our imagination and out creativity.

Our subconscious mind is the only place where we can make permanent behavioral change – like stopping smoking and losing weight or lose our fear of public speaking or meeting people. Hypnosis is the only way that one can access their subconscious mind on deliberately. That is why hypnosis is called the bridge to the subconscious mind.

Is there an area in your life in which you would like have an improvement and you would like to make behavioral change? If so please contact me for a complimentary consultation.

The Difference between a Goal and a Resolution

Monday, December 2nd, 2013

Every year at this time people begin to ponder the parts of their life they wish to change.  Usually by January 1st they have come up with a list of those changes.  They commit to change on New Year’s Eve after a few glasses of champagne.  For some that’s it.  They might not even remember them the next day, but most will bring them forward to the first week of the New Year.   They may even write them down.  These are their resolutions for the next year. Now here is the problem.  Goals, at least ones that will make a difference in your life, are hard.  People go back to work, credit card bills from the holidays and family issues and all their good intentions fly out the window.  If you have a life, then one worthwhile goal at a time is probably all you can handle.  However, most resolutions are not in the form of well written goals.  They are usually short, general and lacking any real detail.  In order to make a change and have that change become reality you must have a clear vision. Begin by choosing one goal.  Since you are going to focus on just one it should be important to you, the kind of goal that can change your life.  For example let’s say you want to lose 50 pounds. To write out this goal it is important to know more than just a number dong fang qi mo.  I like to use SMART goals as a template. Specific: I want to lose 50 pounds. Measurable: I want to lose 50 pounds in 1 year at a rate of approximately 4 lbs. per month. Achievable:  The goal is an achievable and accepted weight loss goal and should not be difficult.  I will keep track of current calories consumed and cut 500 calories per day from my current diet and that will equal one pound of weight loss per week.  At that rate I should lose approximately 50 pounds in 1 year. Realistic:  I will adjust calories if I plateau so that the weight loss continues at 1 pound per week rate. This goal becomes even more realistic by developing a daily exercise habit.  I will be realistic and start with 20 minutes of walking 6 days per week.   I will add to this as my fitness level increases.  I will also check into a gym or home equipment so that the weather and boredom does not become an obstacle. Timed: 1 year is the time allotted to this goal.  Because this goal is SMART, all I need to do is stick to the plan. When you read back over this goal now, you can see that it fits all the SMART criteria and makes sense in a way that the original resolution did not.  When you use a structure to write your goals they become a viable goal with a plan implicit and that will make all the difference.

Following Policy? Or only trying to stay in your familiar zone?

Sunday, October 13th, 2013

We’ve all had the experience of being frustrated by a store clerk, a government employee or you name it, at that individual hiding behind the phrase “I’m sorry, but that’s our policy”. Is the individual lazy, are they afraid to use their brain or just plain frightened to use common sense?

There are times when I’m absolutely “blown away” by the rigidity, inflexibility and the fixation to “policy” by some people. Policy is only a guide. It’s not something written in stone that must always be followed! There are times to use good judgment!

My names’ Bob Crow. I’m a behavioral therapist board certified in clinical and medical hypnosis. My practice is in Atlanta Georgia at the Atlanta Center for Behavioral Change.

Case in point. My brother-in-law is on temporary assignment in Arizona. He wanted my wife and I to get the ball rolling for him to buy a house in metro Atlanta. I called an agent my wife knew. My wife had seen a family member of this agent for sales performance, and that family member had also attended our The 10% Edge Seminar. We knew that the husband was in real estate sales, so I called him and gave him a good lead, my brother-in-law! I explained that my brother-in-law had asked us to do some of the leg work before he made a trip back to Atlanta. The agent called my brother-in-law and got the price range and other parameters on the house. Now keep in mind the agent knew my wife and I. We gave him a good lead with no strings attached.

My brother-in-law started the mortgage process, but wanted us to check out some of the houses in advance of him returning to Atlanta to see them for himself. So far so good.

The agent emailed us several houses and we called him back and said that my brother-in-law wanted us to look at the houses before he flew back to Atlanta from Arizona. At this point, sufficient time hadn’t passed (four days) for my brother-in-law to get approved for a mortgage. Are you with me so far?

I called the agent and told him that there was a small window of time on Monday when my wife and I both, weren’t seeing patients or lecturing at Atlanta Hospitals – very rare. I told him we wanted to see four houses. This real estate agent knew that we weren’t buyers of dubious qualification wanting to buy a house that we weren’t qualified to buy, but were well respected behavioral therapists with full time practices. We gave him a well qualified lead, but he absolutely refused to give us the courtesy of letting us preview any houses for my brother-in-law until he was pre approved for a mortgage! Incredible! We didn’t ask him to write a contract, we just wanted to make sure that we were all on the same page.

The agent works for himself, makes his own rules and doesn’t need anyone else’s permission to show us a house without the buyer being approved for a loan first. He told us that it was his policy to not show a house without loan approval first. He wouldn’t budge. He was rigid. We weren’t unknowns asking him to spend weeks showing us houses. He didn’t appreciate the fact that we gave him a customer that he didn’t have to do anything to get. A buyer that he wouldn’t have had without us. We could have given the lead to anyone, but we gave it to him.

There was nothing that I could say. No amount of logic. Nothing. So… he lost a good commission. Why? Why couldn’t this individual distinguish between showing mature professionals, three or four houses for a buyer that they had given him, and taking a young couple out for several weeks to look at houses that they may not have been qualified to buy? You need to know when to flex. He didn’t. And… it cost him several thousand dollars in a real estate commission. In short – he blew it big time. It cost him.

Unfortunately this is not an isolated incident. Every day we see individuals hide behind “policy” that doesn’t make sense for every situation. These decisions hurt them! So maybe a question to ask yourself is do you make those kinds of decisions and later wonder “why did I do that?” Quite often it is because the individual just isn’t seeing clearly. Most often their vision is blocked by something that they aren’t aware of it. A trigger from their past. Remember this… the person with the most flexibility in a conflict or a negotiation will win.

The person with the most flexibility in a conflict or negotiation wins

If you make decisions that in retrospect are not good, call Bob Crow at 404.277.1827 for a complimentary consultation to see what’s going on. The idea is to identify what drove you to make an unwise decision and to move beyond it.


Monday, September 9th, 2013

Did you know that root canals, childbirth, cystoscopic bladder examinations and colonoscopies can be easily accomplished without the conventional anesthesia that uses chemical agents? Painless child birth? Painless surgery? Painless cystoscopic and colonoscopy examinations? Some new breakthrough? Not at all. In fact the history of using hypnosis as anesthesia is quite interesting.

The roots of hypnosis were in medicine, not entertainment. In fact all of the early practitioners were medical doctors and scientists. In the mid 1800’s, Dr. John Elliotson, Dr. James Esdaile and Dr. James Braid, to name but a few of the early pioneers of Hypnothesia, used hypnosis as their sole anesthesia for surgical procedures.

Dr. John Elliotson who held a chair at the University College in London performed 1853 surgical procedures using hypnosis as the only anesthesia. What kind of operations are we referring to? Appendectomies. Amputations. Bowel resections. Breast removal. Hemorrhoid removal. Prostate surgery. Civil surgeons of both the North and the South performed amputations utilizing hypnosis when ether and laudanum were not available.

Hypnosis was considered to be far safer than laudanum, chloroform and ether, as how much of these agents could safely be used without killing the patient, was yet to be determined. The blood pressure cuff would not be invented for another forty years.

Dr. William S. Kroger was an American doctor cross disciplined and specializing in OB, GYN, general surgery and neuroendocrinology. Dr. Kroger demonstrated the use of hypnosis as the sole anesthesia on the surgical removal of a breast tumor on closed circuit television to several medical schools. Another surgical event was filmed when he removed an enlarged thyroid gland. After the hour long procedure, the patient got off the OR table and asked for a drink of water and then got in her wheel chair for the ride back to her room. She was quoted as saying “I felt no pain. I could only feel pressure and what seemed like a tugging at my throat.” Dr. Kroger used film to capture painless childbirth as well. These films were used as teaching aids for medical schools and hospitals. He also produced the film Hypnosis in Dentistry. His book, Clinical and Experimental Hypnosis became the bench mark text on medical hypnosis. It is still the definitive text on the subject thirty years after its publication. Through his seminars and writings he changed the perception of hypnosis from entertainment to being a respected medical option and therapy.

Dr. Milton Erickson, MD was considered to be the founding father of modern hypnotherapy. He utilized hypnosis in not only his psychiatry practice, but in instructing countless dentists and medical doctors in pain mitigation and painless dentistry.

This writer is far from advancing the premise that all surgeries should be done without the chemical agents used in anesthesia. However, for routine child birth, dental procedures including root canals and extractions, cystoscopic exams and colonoscopies it gives one an incredible alternative to conventional anesthesia. We invite calls from you, your medical doctor and your dentist to see if this might be something for you and your medical professional to consider.

If you have an interest in Hypnothesia, I invite you to call Bob Crow, 404.277.1827 at the Atlanta Center for Behavioral Change to schedule a complimentary consultation.